From Crag to Cup: Why We Started BaseCamp Blendz

Written By John Guelmes

Posted by Jorgi + John | Founders of BaseCamp Blendz

It started on the wall.

One hot Chattanooga afternoon, post-climb, chalk still on our hands and stomachs louder than our crash pads hitting the ground… we found ourselves staring down another gas station snack aisle. Nothing felt right. We wanted something cold, real, and packed with fuel that wouldn’t slow us down—or make us feel gross halfway through the drive home.

That’s when it hit us.

What if there was something made for us—for climbers, athletes, parents, and everyday adventurers—something nutrient-dense, made from ingredients we could pronounce, that actually tasted amazing?


John at the last triple crown we attended in 2022.

The Blend Behind the Brand

BaseCamp Blendz was born out of equal parts grit, purpose, and peanut butter (no, seriously). As climbers, CrossFitters, nurses, parents, and all-around gear haulers—we knew our lives required more than sugary drinks or protein bars pretending to be food. We needed real fuel.

We decided to build something different. Something local. Something fresh.

Our mission is simple:

  • Fuel bodies naturally. No junk, no fillers—just whole ingredients.

  • Support the local community. Our fruits, greens, and specialty ingredients are sourced from farms and vendors right here in Tennessee.

  • Keep it inclusive. Vegan, dairy-free, protein-powered, gluten-sensitive—we’ve got something for you.

Climb Higher, Eat Cleaner, Live Wilder

This business isn’t just about smoothies. It’s about community. We’re here for the post-send debriefs, the “just one more try” days, the early-morning workouts, and the moms and dads juggling gear and kids while still chasing goals.

Whether you’re new to climbing or you’ve been projecting for seasons, BaseCamp Blendz is your trail snack in liquid form—your send fuel, your reset button, your gut-friendly, soul-hugging, immune-boosting blend of hell yes.

Where We’re Headed

We’re just getting started. Our truck will be popping up around Chattanooga—from gyms and crags to festivals and food truck rallies. We’re not just serving smoothies—we’re building a basecamp for everyone chasing wellness and wildness.

So if you see us—stop by, say hey, and let us know what you’re training for, what you’re recovering from, or just what you’re craving. And if you’ve got a smoothie idea? Let’s hear it.

Follow the Journey

Want to know where we’ll be next? Or what blend’s hitting the menu soon?
Follow us 👉 @BaseCampBlendz
Or sign up for our newsletter below 👇

Thanks for being here. We can’t wait to fuel your next adventure.

John Guelmes